We are a family business inspired by sunny vacations, and a crazy-looking yellow fish.
Spending time in Hawaii, we’ve gotten to know the Humuhumunukunukuapua’a, the stunning-looking native fish. As the Humu's home fell victim to overfishing and abuse, we wanted to do something to help protect the place we cared about. When our friend Bubba, a local fishing guide, pointed out the Humu’s resemblance to a sneaker, we hatched a plan.
Two years of designing, lively discussion and product development, has transformed that initial spark into a full-fledged shoe company. Our go-anywhere product line reflects designs inspired by fish, like the Humu. And in return for their role as muse, we invest one dollar from each shoe sold towards protecting their habitats.
We think you’ll wear our shoes because you like how they look and you’ll certainly enjoy the comfort and quality we’ve built into each pair. But there’s something more in each shoe—a little bit of the islands’ breezy, laid-back personality that we hope inspires you to slow down and relax, even if it’s only for a slow bike ride around the neighborhood, an hour on the water, or sipping a cold one on the porch. If you can do some good at the same time, why not? Take it slow.